Course Objectives
On completion of the course, attendees should be able to:
- Understand the rudiments of strategic planning and strategic management
- Learn how to identify strategic problems and develop a competitive strategic plan to address it
- Identify the similarities and differences between strategic planning and strategic management
- Learn how to integrate strategic planning goals, metrics, and objectives into the administration of the company
- Recognize the best techniques needed to implement strategic planning
- Learn how to incorporate customers’ demands into strategic planning
- Recognize the various methods used in strategic planning
- Understand how to build a strategic roadmap through a clear statement and vision of strategic intent
- Recognize the challenges of strategic management and how to overcome them
Course Outline
- Introduction to Strategic Planning
- Definition of terms
- The goals of strategic planning
- Strategic plan elements
- Importance of strategic planning
- Fundamental components of strategic planning
- Building and managing the strategy process
- The adjustability of strategic planning
- Strategic Intent, Strategic Choice and Balancing Scorecards
- Vision and Mission Statements – Preparing for the Future
- Business Analysis and Contingency Planning
- Strategic Choice
- Converting the SWOT Analysis into the “Strategy Matrix”
- Strategy Formulation – Programmes, Projects, Policies
- Transforming the Organization – Strategy Implementation and Managing Change
- Assessing the Current State of the Organization
- Leadership and Management in relation to Strategy
- Customer and Market Focus
- Human Resources and Knowledge Management
- Building a Strategic Planning Team
- Effective Process Management to Achieve Business Results
- Monitoring and Measuring Business Performance
- Strategic Planning Best Practice Whilst Avoiding the Pitfalls
- The Strategy Life-cycle and the Problem of Strategic Drift
- Getting Innovative thinking into the Organization
- The Potentially Negative Dimensions of Success
- Overcoming inability to evaluate fresh ideas, denying the truth and thinking inside the box
- The Critical Importance of Good Planning Team Dynamics
- Personal Strategic Planning
- Applying Strategic Tools and Techniques to the Individual
- Personal Goal Setting, Creating a Personal Strategic Plan
- Implementing Change – Achieving Progress as a Strategic Manager
- Executing Strategy
- Developing Inspiration and Gathering Support
- Overcoming Adversity by Leveraging your Skills and Building on Success
- Conclusion – A Personal Role in the Strategic Planning and Goal Setting Processes
