Course Objectives:

By the end of the course, participants will be able to:

• Explain the history, concepts, and definition of social responsibility
• Outline the reasons why social responsibility is important
• Illustrate the evolution and revolution of social responsibility
• Implement the rules for effective social responsibility communication to reach optimal communication outcome
• Create a competitive advantage by identifying various social responsibility

Course Outline:

• Introduction to social responsibility

Preliminary definitions of social responsibility

Historical perspectives

Evolving viewpoints on social responsibility

• The importance of social responsibility
• of social responsibility and ethics

Definitions and relationships

Business ethics developments

Ways companies integrate ethics

Engagement in a global code of business ethics

Making decisions on ethical issues

• The evolution and revolution of social responsibility

The rise and fall of social responsibility

The failure of social responsibility

Embracing the future

• Rules for effective social responsibility communication
• Challenges of responsibility communication
• Dimensions of responsibility communication