Course Objectives

On completion of the course, attendees should be able to:

• Strategic planning processes.
• Change management models.
• Learn to navigate the complexities of strategic transformations in a business context.

Course Outline

1. Introduction to Business Strategy

• Understanding business strategy: Concepts and importance.
• Strategic planning process: From vision to execution.
• Analytical tools for strategic planning.
• Case Study: Successful business strategies.

2. Strategy Implementation and Performance Measurement

• Translating strategy into action.
• Overcoming challenges in strategy implementation.
• Performance measurement and Balanced Scorecard.
• Evaluating the effectiveness of business strategies.

3. Introduction to Change Management

• Defining change management: Types and triggers of change.
• Change management models and frameworks.
• Role of leadership in managing change.
• Case Study: Successful change management examples.

4. Managing Resistance and Navigating Change

• Understanding resistance to change: Causes and effects.
• Strategies to overcome resistance and facilitate change.
• Communication and engagement during change.
• Navigating organizational politics during change.

5. Evaluating Change and Strategic Decision Making

• Evaluating the impact of change: Pre and post change analysis.
• Decision making in strategic planning and change management.
• Ethical considerations in strategic decisions and change.
• Future trends in business strategy and change management.